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haskett 7-8

Identities:

Identities are important and can evolve overtime to reflect a new or updated image. Many times images/products are changed across different cultures, but not always.

One example of an unsuccessful presentation of an image is Sears or Black and Decker.
Both of these companies strike me as very hardware and automotive type companies, yet they both have branched off into other industries. Sears is a department store that sells clothes and Black and Decker sells small home appliances (like coffee makers). Whenever I think of Sears I only think of power tools and tires.

PS: about the Korean refrigerators... i love kimchee:)

Systems:

"A system can be regarded as a group of interacting, interrelated, or interdependent elements that forms, or can be considered to form a collective entity" (97).

There were many different types of systems mentioned in this chapter including informational, and manufacturing systems (Just-in-time, and different types of customization manufacturing)

In my experience, the best sort of design communication systems are when they work so seamlessly that you can hardly notice them. Airports and metrostations can be very confusing, but depending on how well the signage can communicate the different paths and options that people need to follow in order to make it to their destination in a timely manner.

The BART in San Francisco is an example of a good system. With all of the signage and the minimal confusion and the brightly colored lines, it is fairly clear and easy to learn.