rr08

heskett ch 9-10.

contexts:

Design is performed in 3 contexts: business, professional organization, and government policy.

As explained by many examples in the book, design has been the solution for many problems in government and business, and is the reason for much success as well. It's the companies that 'get it' that strive (like P&G, not mentioned in this book, but mentioned in nearly every IDEO book...). Essentially design is everywhere, and it is important to understand its work everywhere.

Futures:

Designers are responsible for how we interact with the future as they are responsible for the interactions that we make with products and things. As everything is getting increasingly global and industrial, it is the responsibility for the designer to keep human interaction in mind.

Essentially it is the designers who will design our futures. We just have to realize that its in their hands and give them the power to make good decisions.